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New Book Says that Globalization is the Ultimate Challenge for the Corporate Brand


October 30, 2008 -- BusinessSummaries.com, one of the leading e-commerce sites for business book summaries, today releases the abridged version of one of the business bestsellers, “Warriors on the High Wire”, by Fiona Gilmore. This executive book summary is now accessible to subscribers in PDF, PDA, Powerpoint, audio, video and Mindmap formats.

“Warriors on the High Wire” demonstrates exactly why nothing is as important as managing the brand if a company is to prosper. The brand must be at the heart of an organization if it is to succeed, but very often companies fail to understand this maxim.

Some of the greatest companies the business world has seen credit exemplary branding for their success. Conversely, some of those companies can sometimes lose their way and neglect to manage their brands. Fiona Gilmore shows how and why this happens through gathering inputs from top management of some of the most familiar and successful brands in history and highlighting lessons we can learn from their experiences.

With the succinct and easy-to-read book summary of “Warriors on the High Wire” by Fiona Gilmore, busy executives can now learn new ideas and business strategies in minutes through its different summary formats.

Every week, subscribers enjoy business book summaries of today’s business bestsellers in PDF, PDA, Powerpoint, audio, video and mindmap formats. The latest versions of the book summaries are all available online upon subscription to BusinessSummaries.com.

By vinzari auto - Posted on 30 October 2008

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